Boston Veterinary grew wellness plan signups 4x after switching to Nest
Boston Veterinary Clinic (BVC) switched from their PIMS-native wellness plan solution to Nest across all five hospitals. Within weeks, weekly signups surged from 15-25 to nearly 80 - a 4x increase. BVC is now tracking to $3M in annual recurring revenue across their five locations, with a 99.98% revenue capture rate and voluntary churn of just 1.3%. Plan members increased their total care spend at BVC by 75%, including services well outside the wellness plan itself.
Key Results
1.3%
Voluntary churn (excludes moves and pet loss)
99.98%
Revenue capture rate
$3m
Annual Recurring Revenue across 5 hospitals
4x
Increase in signups after switching to Nest
32%
of plan members were brand new to BVC
75%
Increase in Care Spend (Including & beyond wellness plan)
About Boston Veterinary Clinic
Boston Veterinary Clinic (BVC) is a five-hospital veterinary group serving pet owners across the Greater Boston area.
With an established client base and a commitment to preventative care, BVC recognised wellness plans as a strategic opportunity, not just to generate recurring revenue, but to deepen relationships with pet owners and improve long-term health outcomes across their patient population.
The Challenge
BVC had been running wellness plans through their PIMS-native solution, but growth had plateaued.
Signup volumes were low, staff adoption was inconsistent, and the reporting capabilities made it difficult to track plan performance or understand member behaviour.
The platform wasn't built for wellness plans - it was an add-on to a system designed for something else entirely, and it showed.
The Solution
BVC migrated to Nest's dedicated wellness plan platform across all five hospitals.
Nest replaced the PIMS-native signup flow with a streamlined two-step enrollment process, introduced automated billing with intelligent payment recapture, and gave BVC's leadership team access to real-time analytics covering conversion funnels, revenue, and member engagement.
Nest's team provided onsite training and launch support, getting staff confident and converting within weeks of go-live.
"Partnering with Nest was an easy decision for us thanks to their intuitive user experience, data-driven consultative approach, and sophisticated financial reporting.
The migration from our PIMS-based wellness plan solution to Nest was seamless. Since switching to Nest, we have seen a substantial increase in signups.
Nest's streamlined clinic workflows, personalized parent experience, and engaging interface have been instrumental to this growth. From plan design and set up to training and support, the level of expertise and service Nest has provided has been exceptional.
I would highly recommend them to any organization looking to deliver a top-tier wellness plan experience to their staff and clients."
Medical Impact
2.0x
Increase in Dentistry
2.5x
Increase in Diagnostics
2.2x
Increase in Vaccinations
3.2x
Increase in X-Ray Services
2.9x
Increase in Visits
Pre vs post-plan client consumption weighted averages for the April-July cohort data through August 31st , n=444.
Pre-plan monthly weighted averages begin at 12 months prior to joining a plan, or when they became a client, whichever is later
Increase is only relative to past spending at BVC; does not account for external spending
Why It Worked
The results at BVC point to something beyond a platform switch. The data shows that wellness plan members weren't drawn from BVC's highest spenders - before joining a plan, future members and non-members spent almost identically.
Plans didn't cannibalise existing revenue - they unlocked new spending from clients who were previously average. Once enrolled, members visited nearly three times as often and increased their total care spend by 75%, including services well outside the plan itself.
A frictionless signup experience drove the initial conversion. Automated billing and a personalised member experience drove retention. The combination produced a 99.98% revenue capture rate and a voluntary churn rate of just 1.3%.
“A lot of the team was nervous to switch from the plans that were already part of our PIMS, worrying the process would be harder, but the overwhelming feeling now is that Nest is the easiest wellness plan platform that exists!
Nest provides significant improvements in reporting and data analysis over the wellness plans we were using, which makes it much easier for us to track revenue and engagement as well as client feedback.
The Nest team has been fantastic with implementing new ideas or tweaks in as close to real time as possible to customize their platform to be personalized to our client base and our needs.”
"Our experience with Nest has been nothing short of exceptional. From initial setup to seamless implementation, the Nest team has consistently exceeded our expectations.
When we first engaged with Nest, we were impressed by how they tailored their wellness plans to perfectly fit the unique needs of our clinics and clients.
The implementation process was smooth and efficient, thanks to the live support by the Nest team. How Nest plans are displayed to clients requires almost no explanation making it an efficient and delightful client conversation for care teams. In just two weeks, we enrolled more pets than in the previous three months.
Nest's ability to customize almost every aspect of wellness plan administration has significantly improved our clinic's workflow and patient compliance. We couldn't be happier with our decision to partner with them and would highly recommend them to any veterinary clinic looking to offer wellness plans to their clients."
Frequently Asked Questions
Can Nest migrate an existing wellness plan program from a PIMS-native solution?
What does Nest do to reduce wellness plan churn?
How long does it take to see results after switching to Nest?
Turn preventive care into predictable income.
Animal hospitals on Nest see 75% higher patient compliance within year one
About Nest Veterinary
Nest is a dedicated pet wellness plan platform that combines a streamlined signup experience with intelligent billing, automated communications, and robust financial reporting - giving practices everything they need to launch, grow, and retain a high-performing wellness plan program.
Fast & Easy Signup
Nest-Managed Billing
Effortless Administration
Powerful Analytics
Robust Reporting
