Heart + Paw built a fully personalized pet care plan program across 29 veterinary hospitals
In June 2026, Heart + Paw - a 29-hospital veterinary network operating across 10 states - launched a fully personalized pet care plan program built on Nest's platform. Unlike traditional wellness plan software, the program was designed from the ground up: each location runs six age-based plan tiers, with every individual plan then tailored by the veterinarian based on the pet's unique age, health history, and lifestyle. Nest handled custom plan design, PIMS integration, billing, member management, team training, and go-live across all 29 locations within four weeks. The launch was announced publicly via BusinessWire, naming Nest as the build partner.
Key Results
6
Pet plan tiers per location, tailored at every visit
29
Veterinary hospitals in 10 states
About Heart + Paw
Heart + Paw is reimagining petcare with a full range of services designed to meet the evolving needs of today’s pet parents.
From wellness, urgent, and dental care, to advanced diagnostics, surgery, grooming, and home delivery services, Heart + Paw prioritizes a minimal-stress, compassionate approach for every pet.
With 29 locations across 10 states, the company integrates cutting-edge technology, high-quality amenities, and carefully selected equipment based on years of research and practice.
Guided by CEO Dave Lasus and Chief Veterinary Officer Dr. Mary Peacock, Heart + Paw has built a culture focused on elevating care for all – creating happier, healthier communities for pets and their people.
The Challenge
Heart + Paw is one of the fastest-growing veterinary care organizations in the United States, committed to reimagining petcare by becoming a partner in pet parenthood, so that pets can live longer, healthier, and happier lives. As they expanded, their approach to preventive care needed to match that ambition.
The problem with traditional veterinary wellness plans is that they are predetermined packages of services that include treatments individual pets don't need and exclude ones they do. A one-size-fits-all plan built around a practice's standard service menu, rather than an individual pet's health history, means pet parents end up paying for preventive care that isn't truly preventive.
Heart + Paw wanted every plan to be personally recommended by the individual veterinarian and tailored to each pet's unique needs, while still being operationally manageable across multiple locations and affordable for pet parents.
PIMs-native wellness plan software couldn't deliver that. They needed a build partner.
The Solution
The Heart + Paw Pet Care Plan program was designed from the ground up on Nest's platform. Here's how it works:
Plan architecture
Each Heart + Paw location has its own set of six base plans, organized by life stage across dogs and cats - puppy/kitten, adult, and senior. This gives every center a plan structure that reflects their patient population.
Personalization at the vet level
Every single plan is then tailored in a conversation between the veterinarian and the pet parent, based on the individual pet's age, health history, and lifestyle. Services can be added or removed as needed. No pet gets care they don't need.
Pet parent experience
- Interest-free monthly payments, no enrollment or annual fee
- 10% discount on dental services including extractions
- Free unlimited technician visits
- Free 24/7 teletriage support
What Nest handled
- Custom plan design and structure across all locations
- PIMS integration for seamless workflow
- Billing and payment processing
- Member management and renewals
- Team training and launch support
- Go-live in four weeks
“At Heart + Paw, we believe preventive care should be personalized, transparent, and designed to support healthier pets, not bundled around unnecessary services. Our Care Plans reflect our commitment to making high-quality pet healthcare more accessible, predictable, and tailored for every family, while enabling our doctors to practice medicine autonomously.”
The Result
In June 2026, Heart + Paw launched their pet care plan programme across all 29 locations in 10 states and announced it publicly via BusinessWire, naming Nest as the build partner. Each location launched with six age-based plan tiers, fully customisable by the individual veterinarian at the point of care.
Enrollment numbers and compliance data to follow.
"True personalization in preventive care is something the industry talks about far more than it delivers. Heart + Paw brought a clear vision for what care could be, and we built the platform to make it real for every pet, in every exam room, across their network. Pet parents get a plan built around their pet's unique needs, and veterinarians keep the autonomy to practice the medicine they know is right. We're proud to be their partner in reimagining petcare."
“Too often, wellness plans are structured around fixed packages that may include services a pet doesn’t need. Heart + Paw Care Plans are unique. We want every service included to be used because it supports a healthier pet, not because it increases margins.”
Frequently Asked Questions
Can Nest build custom pet care plan programs for multi-location hospital networks?
What makes Nest different from standard pet wellness plan software?
How long does it take to launch a pet care plan program with Nest?
Turn preventive care into predictable income.
Animal hospitals on Nest see 75% higher patient compliance within year one
About Nest Veterinary
Nest is a dedicated pet wellness plan platform that combines a streamlined signup experience with intelligent billing, automated communications, and robust financial reporting - giving practices everything they need to launch, grow, and retain a high-performing wellness plan program.
Fast & Easy Signup
Nest-Managed Billing
Effortless Administration
Powerful Analytics
Robust Reporting
